Digital Marketing

Teacher

Ajay Gupta

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Overview of Digital Marketing

  • What is marketing and digital marketing?
  • Understanding Marketing and Digital Marketing Process?

Website Creation

  • Understanding about Internet, websites, domain, web server, web hosting, etc.
  • Planning of a website
  • HTML Basic
  • About CMS and creating a website in Wordpress

Search Engine Optimization

  • What is SEO?
  • What are search engines and their functions?
  • Understanding traffic, keywords, etc
  • On page optimization

What is on-page SEO?

  • Keyword Research With Google Keyword Planner
  • Domain Selection & URL Structuring
  • Head Section Optimization
  • Meta Tag Optimization
  • Redirection Tags
  • SEO Friendly Content Writing
  • Heading Optimization
  • Keyword Density, Spamming Stuffing
  • LSI (Latent Semantic Indexing)
  • Image Optimization
  • Video Marketing
  • Robots File Creation
  • Sitemap Creation & Submission (HTML and XML)
  • Website Tracking Tools (Google Analytics, Google Webmaster Tools)

Off-page optimization

  • What is Off-page SEO?
  • Why Off page is Important
  • What are Backlinks?
  • Backlinks Creation Methods
  • Difference Between Do Follow and No Follow Backlinks
  • What is Google Page Rank
  • How to Increase Google Page Rank
  • Web Directory Submissions
  • Social Bookmarking
  • Article Writing & Submission
  • Press Release Writing & Submission
  • Comment Blogging
  • Classifieds Posting
  • Forum Posting
  • Link Exchange (One way, two way, and three way)
  • Search Engine Submissions
  • RSS Feeds

Local SEO

  • Google Business Listing (Google Maps)
  • Facebook Page

PPC Advertising (Google Adwords)

  • Understanding in organic search results
  • Introduction to Google AdWords & PPC advertising
  • Overview of Microsoft Adcenter (Bing & Yahoo)
  • Setting up a Google AdWords account
  • Understanding AdWords account structure
  • Campaigns, Ad groups, Ads, Keywords, etc.
  • Types of Advertising campaigns-Search, Display, Video
  • Difference between search & display campaign
  • How does AdWords rank ads
  • Understanding AdWords algorithm (ad rank) in detail with examples
  • What is the quality score
  • Why quality score is important What is CTR?
  • Why CTR is important Understanding bids
  • Advanced level bid strategies
  • Enhanced CPC
  • What are flexible bidding strategies
  • Understanding ad-extensions
  • Types of ad-extensions
  • Adding ad-extensions in our Campaign
  • Creating ad groups
  • Finding relevant ad groups options using tool
  • Creating ad groups using tool
  • Understanding keywords
  • Finding relevant keywords
  • Adding keywords in ad-group using keyword planner tool
  • Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
  • Examples of types of keywords
  • Creating Ads
  • Understanding ad metrics Display & destination URL
  • How to write a compelling ad copy
  • Best & worst examples of ads Creating Ads
  • Tracking Performance/Conversion
  • What is conversion tracking Why is it important
  • How to set up conversion tracking
  • Adding tracking code in your website
  • Checking conversion stats
  • Optimizing Search Campaigns
  • Remarketing

Social Media Marketing

  • What is social media
  • Understanding the existing social media paradigms & psychology
  • How social media marketing is different than others

Facebook Marketing

  • Understanding Facebook marketing practical session
  • Creating a Facebook Page
  • Increasing fans on a fan page
  • How to do marketing on fan page (with examples)
  • Fan engagement
  • Important apps to do fan page marketing
  • Facebook Advertising
  • Types of Facebook advertising
  • Best practices for Facebook advertising
  • Targeting in an ad campaign
  • Creating a Facebook advertising campaign
  • Payment module-CPC vs CPM-CPA
  • Setting up conversion tracking
  • Using a power editor tool for adv.

Linkedin Marketing

  • What is Linkedin
  • Understanding Linkedin
  • Company profile vs Individual Profiles (Difference between Individual and Company Profiles)
  • Understanding Linkedin Groups (Manage Linkedin groups
  • How to do marketing on Linkedin groups
  • Linkedin Advertising & it best Practices
  • Increase ROI from Linkedin Ads
  • Linkedin Publishing
  • Company Pages

 Twitter Advertising

  • Understanding Twitter
  • Tools to listen & measure influence on Twitter: Tweetdeck, Klout, PeerIndex
  • How to do marketing on Twitter
  • Black hat techniques of Twitter Marketing
  • Advertising on Twitter
  • Creating Campaigns
  • Types of Ads
  • Tools of Twitter Marketing

Video Marketing

  • Understanding Video Campaigns
  • Creating 1st Video campaign
  • Importance of Video marketing
  • Benefits of Video marketing
  • Using youtube for Business
  • Developing youtube video for Marketing strategy
  • Get traffic through youtube channel/video to your website
  • Create a video ad group
  • Targeting options
  • Understanding bid strategies

Google Analytics

  • Introduction to Google analytics
  • How Google Analytics works
  • Understanding Google analytics account structure
  • Understanding Gooogle analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google analytics
  • How to set up an analytics account
  • Hot to add analytics code in a website
  • Understanding goals and conversion how to set up goals?
  • Understanding different types of goals
  • Understanding bounce & bounce rate
  • Difference between exit rate & bounce rate how to reduce bounce rate
  • How to set up goals
  • How to integrate Adwords and analytics account
  • Benefits of integrating AdWords & analytics
  • Measuring the performance of marketing campaigns via Google analytics
  • Understanding filters & segments
  • How to set up filters & segments
  • How to view customized reports
  • Monitoring traffic sources
  • Monitoring traffic behavior
  • Taking corrective actions if required

Mobile Web Marketing

  • Understanding Mobile Devices
  • Mobile Marketing and Social Media
  • Mobile Marketing Measurement and Analytics
  • Fundamentals of Mobile marketing
  • App Store Optimization
  • Creating a mobile website through WordPress
  • Advertising on mobile (App & Web)
  • Targeting ads on Apps Targeting via location
  • Targeting ads on search engine
  • Content Marketing on mobile
  • Mobile strategy-segmentations option targeting and difference
  • SMS marketing

Online Reputation Management (ORM)

  • What is online reputation management
  • Why online reputation management
  • Understanding the ORM scenario
  • How to deal with criticism online
  • Ways to create a positive brand image online
  • Understanding tools for monitoring online reputation
  • Step by step guide to overcoming the negative online reputation
  • Best examples of online reputation management

Adsense & Blogging

  • What is Adsense
  • How to get approved for Adsense
  • Cool trick to get Adsense approval by Google
  • Using your adsense account interface Placing ads on your blog
  • Creating blogs with our Free theme
  • What is Blogging
  • How to Blog
  • What is Wordpress and How to Create with Wordpress
  • Wordpress Themes and Plugins

Affiliates

  • What is Affiliates
  • How to join and Earn with Affiliates
  • Top Indian and Worldwide Bloggers
  • How to Earn Money with Blogging

E-commerce Marketing

  • What is E-commerce
  • Top E-commerce Website around the world
  • E-commerce scenario in India
  • How to do SEO of an E-commerce website
  • Why you need a solid E-commerce marketing strategy
  • Formulating right E-commerce marketing strategy
  • E-commerce business
  • Case studies on an E-commerce website

ASO ( App Store Optimization)

  • What is app store optimization
  • Keyword optimization
  • Tracking keywords
  • Use of keywords in apps
  • Use of apps icon
  • Conversion rate optimization
  • Keywords research tools
  • Keywords placement

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